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SelfList vs Importify

Both bring supplier products into your online store. Here is how they differ — price, stores, suppliers and automation — taken from each company’s own website and app listings on November 1, 2026.

The short answer

Choose Importify if you want the lowest price for a paid plan, import from many marketplaces, or sell on Wix, BigCommerce or Jumpseller. Choose SelfList if you want Autopilot to add new products every day by your own rules, to list from your phone with Telegram, customer reviews built in, and prices and stock that follow the supplier automatically — from your first paid plan, with a free plan to start.

Built in from $19

Your store keeps working while you sleep

Three things SelfList does for you, included in every paid plan — so you spend your time selling, not searching.

Autopilot — new products every morning

Set your categories and rules once: price range, rating, orders, the warehouse nearest your buyers. Every day SelfList finds AliExpress products that match, writes their pages with AI, prices them with your markup and the real postage, and adds them to your store — as drafts to approve, or published. No more hours of searching and listing: you wake up to new products.

List from your phone — with Telegram

On the train or on holiday? Send an AliExpress product link to the SelfList bot on Telegram. Moments later the product is imported, its page written and listed in your store — publish it with one tap.

Customer reviews — included

Bring the buyers' reviews from the supplier's page to your product, in every paid plan. It stays off until you switch it on. Use it only where the original seller allows it — each review shows its source, the name is masked, and the store owner is responsible for the reviews they use.

Side by side

SelfList and Importify compared

As of November 1, 2026SelfListImportify
Free planYes — 100 products, 1 store, no time limitNo — a 1-day free trial
Monthly priceFree · $19 · $49 · $99 a month$14.95 · $27.95 · $37.95
Autopilot — new products every dayIncluded from Starter: every day SelfList finds AliExpress products that match your categories and rules (price, rating, orders, warehouse), writes their pages and adds them to your store — up to 3, 10 or 30 a day by planNot found on its website — you choose each product
List from your phoneIncluded from Starter: send an AliExpress link to the SelfList bot on Telegram — moments later it is in your store; publish with one tapProduct Finder works in the phone's browser, including a pasted AliExpress link; no app or chat bot
Customer reviewsIncluded from Starter, off until you switch it on: buyers' reviews from the supplier's page, names masked, source shown, only where the seller allows itThrough the separate Editorify app, product by product
Products100 · 300 · 900 · 5,000 at a time, by planUnlimited imports, as listed
Stores you sell onWooCommerce and Shopify — 1, 3 or 10 stores by planShopify, WooCommerce, Wix, BigCommerce and Jumpseller
Import products fromAliExpress, Amazon, Temu and eBay30 marketplaces including AliExpress, Temu, Etsy and Walmart; Amazon on Premium and Gold
One-click Chrome extension✓✓
AI titles and descriptionsIncluded from Starter ($19)AI Product Optimizer on Premium and Gold
Automatic price updatesFrom Starter: a dearer AliExpress cost raises your price with your markup — every 24, 12 or 6 hours by planPrices do not update by themselves; on Gold, a price-rise alert with a one-click update
Automatic stock updatesFrom Starter (AliExpress); Amazon, Temu and eBay with Browser CheckGold: once a day, up to 200 AliExpress products per store
Order fulfilmentFrom Business ($49): paid WooCommerce orders placed in your own AliExpress accountGold: draft orders on AliExpress for you to review and pay
Team membersIncluded: 1, 3 or 10 members by planNot stated on its pricing or features pages

Importify prices in US dollars, as listed by Importify on November 1, 2026. Prices and features change — check Importify’s own website before you decide.

Which one fits you

Pick by how you sell

Importify is a good fit if…

SelfList is a good fit if…

Questions

SelfList or Importify?

Is Importify cheaper than SelfList?

Importify’s plans start at $14.95 a month; SelfList has a free plan and paid plans from $19. Automatic price and stock updates are on every SelfList paid plan; on Importify, stock updates and price-rise alerts are on Gold ($37.95).

Does SelfList update my prices automatically?

Yes, from Starter: AliExpress products are checked every 24, 12 or 6 hours by plan. A dearer cost raises your price with your markup, a cheaper one keeps your margin, and a sold-out option stops selling.

Which marketplaces can I import from?

SelfList imports from AliExpress, Amazon, Temu and eBay. Importify lists 30 marketplaces, with Amazon on its Premium and Gold plans.

Can SelfList add products to my store while I sleep?

Yes — that is Autopilot. Set your categories and rules once: price range, rating, orders, the warehouse nearest your buyers. Every day SelfList finds matching AliExpress products, writes their pages, prices them with your markup and the real postage, and adds them to your store — as drafts to approve, or published. Up to 3 a day on Starter, 10 on Business and 30 on Ultimate.

Are customer reviews legal to import?

Only where the original seller allows it. In SelfList the import is off until you switch it on; each review shows its source, the reviewer’s name is masked and a review is never marked as a purchase. Using reviews you are allowed to use is the store owner’s responsibility.

Can my team use SelfList?

Yes. Starter includes 1 team member, Business 3 and Ultimate 10 — each with their own login and the access you choose.

Where these facts come from

Try SelfList on your own store.

Start on the Free plan: 100 products, one store, the Chrome extension. No card.